Most link building fails quietly. The links go live, the report looks full, and six months later half the pages have been pruned, redirected or quietly stripped of their outbound references. We built this service around the opposite habit: place less, check more, and keep a record of every decision so nobody has to take our word for it.
What happens after you sign off
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
Where we place
The publisher list is deliberately narrow and grows slowly. Every addition is read, checked and usually trialled on our own projects before a client sees it.
Languages we run outreach in
- Swedish
- Polish
- Portuguese
- Ukrainian
- Spanish
What lands in your inbox
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
A little context
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.
What gets a site rejected
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
- No pages built the same week for the sole purpose of hosting your link.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
FAQ
How do you price?
By placement, on the publisher, agreed before we start. There is no bulk discount for volume because volume is not what we are selling.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
Are the links dofollow?
By default yes, and the report states the attribute for every placement. A natural profile contains a mix, so we do not treat a nofollow from a strong publisher as a failure.
How long before anything shows up in Ahrefs or Semrush?
Placement and indexation are different problems. A link can be live and correct for weeks before a crawler gets to that page, particularly on smaller publishers. We report the live URL on the day it publishes so you are never waiting on a tool to tell you the work happened.
Do you place links to affiliate or YMYL pages?
Sometimes, and it depends entirely on the page. We will look at it and give you an honest read on whether publishers will take it.
Can we approve publishers before you approach them?
You always do. Nothing is pitched to a site you have not seen and signed off. If you want to be involved in the drafting as well, that is fine too.
Worth reading
If you are still comparing options, the site below covers a lot of the same ground from a different angle and is worth an hour of your time:
Enquiries
If you want to test us, commission the smallest thing on the list. We would rather earn a larger engagement than negotiate for one up front.